The “Rolling Greens Today” app is intended to inform, entertain and engage the residents of Rolling Greens, a large 55+ community located in Ocala, Florida. The primary audience for the app will be the community’s current residents, and the secondary audience will be people who are considering moving here. The app not only describes all of the activities at Rolling Greens and in the surrounding area, but also provides app subscribers with discounts on products and services offered by local businesses.